The Role of Press Notifications in Mobile Efficiency MarketingAs a strictly permission-based medium, push messages are exceptionally effective and have to be tailored to specific user groups. Customization is the crucial to reliable press advertising and marketing and can significantly enhance reaction rates, particularly throughout onboarding.
How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark
Exactly How to Lower Mobile Application Churn With Performance Marketing Software ApplicationApp spin is an essential business metric that measures the percentage of users who stop using an app in a given timeframe. A high rate of churn can be a warning sign that users are losing interest and turning to competitor applications.